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Milano è da sempre una città di autori, editori e soprattutto lettori. E’ la capitale indiscussa dell’editoria italiana, la città dove si producono, si comprano e si leggono più libri. Biblioteche e librerie costituiscono una fitta rete di centri culturali diffusi in tutti i quartieri. Milano è una città da leggere e una città per chi legge.

Per valorizzare la creatività e diffondere la lettura, per dare maggiore consapevolezza e visibilità alle professioni del libro, per offrire alle professioni creative nuove opportunità di conoscenza e sviluppo, oltre che di collaborazione internazionale, il Sindaco Giuseppe Sala ha deciso di presentare la candidatura di Milano come UNESCO Creative City for Literature.

“The Creative Cities Network is currently formed by 116 Members from 54 countries covering seven creative fields: Crafts & Folk Art, Design, Film, Gastronomy, Literature, Music and Media Arts.”
http://en.unesco.org/creative-cities/home

“Launched in 2004, the UNESCO Creative Cities Network (UCCN) aims to strengthen cooperation with and among cities that have recognized creativity as a strategic factor of sustainable development as regards economic, social, cultural and environmental aspects. By joining the Network, cities acknowledge their commitment to sharing best practices, developing partnerships that promote creativity and the cultural industries, strengthening participation in cultural life and integrating culture in urban development plans.”
http://en.unesco.org/creative-cities/sites/creative-cities/files/Mission_Statement_UNESCO_Creative_Cities_Network.pdf

La rete delle Città Creative UNESCO raccoglie le città che pongono la creatività e la cultura al centro del loro progetto di sviluppo, favorendo la produzione e il consumo in sette settori creativi (Artigianato, Design, Cinema, Gastronomia, Letteratura, Media, Musica). La scommessa è quella di immaginare le metropoli del futuro, in accordo con gli obiettivi di uno sviluppo sostenibile sui versanti economico, sociale, culturale e ambientale.

Milan UNESCO Creative City for Literature
Books build and share the memory of our achievements for future generations. Books are a source of inspiration for different artistic and industrial fields. In the new transmedial and intermedial landscape, Milan puts writing and literature firmly at the core of the creative sectors, and helps young writers and professionals to meet the demands of vibrant cultural and global communities.
Italy became a Nation only in the second half of the XIX Century. Language and Literature are at the core of Italian cultural identity, but also of local and Regional cultural identities. They are the focus of the dialogue with the different cultures of the 439.000 “New Italians” living in Greater Milan.
Milan has always been a City of writers and readers. Writers born in Milan, who were able to share their love for their hometown, like Manzoni or Gadda. Writers coming from different parts of Italy, to find their place in a lively literary scene, as Nobel Laureates Montale and Fo. Writers coming from all over the world, to discover its discreet beauty, as Stendhal and Hemingway.
Milanese readers are curious and demanding. They rely upon a network of libraries (more than 200, public and private) and bookstores (over 400), and they crowd together in the different literary festivals, with authors coming from different countries and cultures. And of course Milan is the capital of Italian publishing, with 500 big and small publishers, and thousands of professionals working in the field.
But Milan is also the city of fashion, design, architecture, and entertainment, known all over the world for its unique style, the result of a constant dialogue between tradition and modernity. New young talents come to Milan to study, and to test their skills. Milan attracts, nurtures, and mobilizes young talents. In this vibrant community, culture and the creative sectors, and especially literature, are the engines of the sustainable development of the metropolitan area, with several incubators and accelerators for start-ups, but also awareness-rising activities, and projects giving open access to culture, aimed at people at a disadvantage.
This unique blend of different experiences and identities gives to Milan its vibrant modernity : challenged by the problems of urban agglomeration, it shows us that we can, and must, find creative and sustainable solutions.
As a UNESCO Creative City, Milan can narrate its ability to be simultaneously international and inclusive. Milan attracts, nurtures and mobilises talents, offering an unparalleled context to people to test their skills, to companies to “go global”, to cultural organisations to showcase artistic excellence. The challenge is to narrate these achievements highlighting what is special about the City, and how individual experiences can be transformed into common good.

“Con questa candidatura vogliamo dare ancora più visibilità alle nostre attività e sviluppare ulteriormente strategie attive di produzione, inclusione e promozione della lettura.”
Filippo Del Corno, Assessore alla Cultura, Comune di Milano

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