With 3% of the total population, Milan represents 15% of Italian book market. Over 500 publishers (13% of all publishers in Italy, with prominent editorial groups as Mondadori, GeMS, Feltrinelli), bookchains like Feltrinelli and Il Libraccio, the biggest wholesalers, over 400 bookstores (12% of the Italian total) are the economic backbone of Milan book industry.
The industry concentration drives complementary industries driven by agglomeration economies. The making of a book involves professionals with different skills, often educated free lancers with international orientation and entrepreneurial attitude: literary agents, editors, press offices, illustrators, graphic designers, translators, and increasingly web designers, videomakers, social media managers…
Milan hosts 51% employees in Italian publishing firms, 41% of content industries related designers, 30% artistic and literary creators. According to underestimated statistics, they represent 2% of the working population (national level 0,4%).
Milan hosts 35 literary agencies, and over 20 professional associations: book publishers (AIE), libraries (AIB), translators (AITI), illustrators (AI), graphic designers (AIAP e ADI), graphic companies (Assografici), booksellers (ALI at national level, and LIM, Milan independent bookstores). The map highlights those affiliated to a professional organisation.